Another example from Europe of how newspapers are trying to reinvent themselves, this time from Denmark.

The Nordjyske group has launched its new ditcentrum website. It brings together two of its newspapers and is part of its print-web-mobile experiment.

More on this in Jon Lund’s blog, director of the Association of Danish Internet Media.

“Nordjyske today totally dominates the northern Jutland region with newspapers, TV stations, radio stations and websites. Nevertheless Nordjyske has felt inclined simultaneously to launch a new free evening-newspaper, a new newsportal for user generated content. And at the same time they remake their present free morning/traffic newspaper.

“The result is a fully integrated media platform, spanning print, web and mobile: Centrum Morgen (the free morning newspaper), Centrum Aften (the free evening newspaper) and ditcentrum.dk (yourcentrum.dk).”