The BBC’s experiment with podcasting is paying off. So far, this is just a trial, with only a limited number of programmes available to download.
But listeners are lapping them up. The number of downloads hit a new record in September, with 4.8 million MP3s downloaded in the month.
By comparison, the number of visitors to the websites of four of its digital stations fell compared to a year ago.
Hopefully this will persuade the BBC to make more programmes available to listen to anywhere, at any time on any device. Listeners value the convenience and portability of podcasting.
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