CBC.ca’s decision in May to expand the range of programmes it offers as podcasts appears to be paying off.
According to CBC director international business development Julie McAlpine, the current download rate sits at about 140,000 per week, reports Media in Canada.
In iTunes, four of the top podcasts in Canada are from CBC.ca. Since it began podcasting in April 2005, CBC.ca has recorded more than four million downloads.
CBC is now looking for sponsors for the podcasts, offering them a 10-second audio message at the start of every show.
The big advantage with podcasts is that they allow you to listen to programmes at a time that suits you. I rarely listen to traditional radio anymore. Instead I catch up with shows as podcasts, or listen to more specialist radio stations via the Internet.
Like many other broadcasters, CBC is right to offer its content via the Internet, taking advantage of new ways to reach audiences.
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