CBS is getting into a frenzy about YouTube in this press release. The two are best pals now, a month into their partnership that offers CBS clips on YouTube legally.

CBS has uploaded more than 300 clips since the service launched on October 18. It says these have been viewed 29.2 million times on YouTube, which is an average of 857,000 views daily. In the words of Quincy Smith, President, CBS Interactive:

“Above all the other good news, what’s most exciting here is the extent to which CBS is learning about its audience as never before.

“YouTube users are clearly being entertained by the CBS programming they’re watching as evidenced by the sheer number of video views. Professional content seeds YouTube and allows an open dialogue between established media players and a new set of viewers. We believe this inflection point is the precursor to many exciting developments as we continue to build bridges rather than construct walls.”

This is a refreshing approach. But a month in, it may be too early to say this is a successful approach that other TV networks should emulate.

Michael Arrington has a good analysis at TechCrunch:

“It’s clear, though, that all of these press releases and lawsuits are chess pieces in a huge behind the scenes battle going on right now: Content owners are trying to figure out what to do and how to do it before offline television dies. YouTube, in the meantime, divides and conquers.”