With online advertising on the rise, newspapers are increasingly trying to grab a slice with their news websites. As Red Herring points, newspapers have a lot of ground to make up.
For my money, this is the best quote in the piece, by industry consultant Gordon Burrell:
“For newspapers, their aggressive approach to the Internet will only slow the overall deterioration of the company. It really depends on whether the newspaper company gets it, and understands that this is a completely new medium that has very little to do with their core product.”
This is at the heart of the problem. The internet is not print. It is not radio. It is not TV.
It brings together elements from all of these but offers unique possibilities for journalism.
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