Over at Poynter Online, there is an interesting tidbit of news. It reports on futurist John Naisbitt’s address at the Digital Life Design conference in Munich.
He discussed how the world is moving towards a more visual culture and the impact on text media such as newspapers:
Newspapers and magazines have to reinvent themselves, as people are reading less, especially young people. Then again, you have all the visual images coming up.
The way we consume information has been shifting since the invention of television. The difference is that the internet has accelerated this trend.
I have long believed that the internet is a visual, rather than a text, medium, consumed via a screen, just like TV.
This is why so many newspapers have struggled online, viewing the internet as just another version of the print product. This is now changing but it is surprising how long it has taken newspapers to shake off their print legacy.
PDF