More hints about the direction CBC is taking online. A memo to staff from CBC TV executive Richard Stursberg talks about moving to a Web 2.0 environment.
Among the ideas in the memo are allowing the audience to comment and to send in user-generated content. This all sounds similar to what CBC editorial head honcho Tony Burman outlined in an article to The National Post:
We’ll be looking for more user-generated content and more interactivity with our audiences. In turn, Canadians will be able to self-select the news and information programming they want from us.
Vancouver has been chosen as the “incubator” to try out how the CBC should evolve. In some ways the CBC is following the example of the BBC, which is in the process of reinventing itself.
Talk of change is easy. The difficult part is steering an organisation like the BBC or CBC in a new direction. Both public broadcasters need to rethink how why do things. Changing the culture of a corporation the size of the BBC or CBC is the hard part.
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