Paul Bradshaw from the University of Central England Birmingham had his students do an interesting exercise in class at the start of a module in online journalism.

He gave his students 20 minutes to write a blog entry on why they needed online journalism skills. As you can imagine, there was a wide range of entries – links to the student blogs are on his blog.

One thing that stood out was how many students equated online journalism with being taught how to write for the web. I found a similar attitude among the students in the multiplatform journalism course I run at UBC’s School of Journalism.

Writing is a key component of any course in digital journalism. But text is just one ingredient from a rich menu available to online journalists. This for many is the biggest challenge.

Making a leap from the written word into conceiving of stories as interactive and multimedia journalism. This is where there is a huge opportunity to come up with innovative ways to tell stories and reach new audiences.