This is either a sign of a desperate corporation facing a declining audience, or of a forward-looking broadcast organisation seeking to adapt to the 21st century. CBC has become the latest big media to set up shop in Second Life.
The people behind the hip chat show, The Hour with George Stroumboulopoulos, have built a garage in Second Life.
It doesn’t look like much yet and if anyone has any idea of what CBC plans to do with its foothold in this virtual world, please leave a comment.
UPDATE: Here’s a CBC news report on Second Life
PDF
Hopefully the first thing they’ll do is dump George Stroumboulopoulos. Next to Peter Mansbridge he’s the worst interviewer the Mother Corps has to offer. George did fine on MuchMusic and The New Music because he was interviewing people who had nothing relevent to say outside of their own specific area of artisitic expertise (re: bad poetry set to loud anthemic music made relevent by depressed 13-year old children). Whatever plans The Corps might have for a Second Life should start and end with Sarika Sehgal, Sook-Yin Lee, Adrienne Arsenault, Brian Stewert, Nahlah Ayed, Lucy van Oldenbarneveld and/or the team from MarketPlace. If they’re going to do it, do it with intelligence, insight, wit and style. George, as much as I love his belt, is out of his depth in the Real World of Journalism. He definitely doesn’t have the ‘weight’ to be a draw to the Offline World. That may have been a curling pun, I’m not really sure.
Maybe they’ll have a garage sale (I think you’d call it a Boot Sale). CBC in Second Life is a bit like sending The Queen Mum to the Mosh Pit at a DOA concert.
hi
will read it later