The Daily Express website is the latest UK newspaper to overhaul its online presence to make greater use of community features.
As well as more blogs, the paper has created a MyExpress, which lets readers have their own space on the site.
Online editor Geoff March told Journalism.co.uk:
We have a loyal online readership and, while we’ve worked hard to improve the existing Daily Express website, it needed to evolve
The Express is following in the footsteps of other UK newspapers which have sought to build a sense of community among their online users. Last year, The Sun tabloid launched MySun, a sister site for readers to create their content.
With the explosion in user media, traditional news organisations are rushing to provide ways of letting readers participate. But in the case of both The Express and The Sun, there is a clear delineation between content produced by professional journalists and material from the public.
UPDATE: When is a blog not a blog? When it is The Express. As Paul Bradshaw points out, the so-called blogs have no links. These are a key ingredient of any blog. Maybe making it easy for people to leave The Express site was a click too far for this veteran news organisation.
PDF