One of the debates in the media is often about the willingness of readers to take a more active role. This can range from leaving comments on stories to sending in their own photos or videos on news events.
Figures from USAToday.com seem to suggest that there is an appetite for greater participation. Since the newspaper relaunched its website last month to focus on creating a community around news, registrations have jumped by 380% and unique visitor rates have grown 21% from February, according to Nielsen/NetRatings.
Moreover, in March, nearly 40,000 user comments were posted on the site. This suggests that people will get involved in the news and share their views with others, if you provide a convenient and easy way to do this.
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