If newspapers were hoping that online advertising sales could make up for a shortfall in print ads, think again.
A forthcoming report from Borrell Associates on local web revenue shows that the share of web advertising captured by newspaper websites is falling:
Despite growth in real revenue, newspapers have lost eight percent of the market share in just two years, something Borrell calls “huge.” Regardless of which form of local media you represent, the real enemy is internet pureplays and directory companies who are siphoning off half of all the money spent in an average market.
The full report from Borrell Associates is due to be released in the coming days.
(Via Social Media)
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