Reportr.net

Making sense of the intersection between media, society and technology

Friend or foe? BBC TV ads ask the viewers

14 Jun 2007

BBC World interactive ad BBC World television is mounting a big push in the US with a range of interactive billboard ads.

The campaign takes advantage of text messaging to present an image which reflects a pressing issue in the US to pose difficult questions.

And it seems to be working, at least with Digg users, hitting the top of Digg recommendations.

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This blog is run by Professor Alfred Hermida, an award-winning online news pioneer, digital media scholar and journalism educator.

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