CBC wishlistCBC has admitted that its Facebook experiment has been hijacked by special interest groups, in particular the pro-life/anti-abortion lobby.

There were signs that this was going to happen just days after the Great Canadian Wishlist was launched.

Tod Maffin, writing in the official Inside the CBC blog, explained how the top wishes were dominated by political causes associated with Conservative or right-wing groups.

One of the people behind the idea, CBC reporter Mike Wise, says that he considers the project a success:

This was an experiment to see how social networks could work to bring out story ideas, and it’s done that.

One of the interesting insights of this experiment is how lobby groups are now adapting to the world of social media to promote their causes. In this case, they even set up a page with detailed instructions on how to rig the Facebook wishlist.