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First ads spotted on BBC broadband video
In: BBC|broadcast|journalism|video
10 Oct 2007
The BBC announced plans to put pre-roll ads on its broadband news video a few months back. For a few weeks, all the ads were for other BBC programmes.
But now, the first commercial ads have appeared on the video. A commercial for Delta Airlines is on video about Bush’s comments on the Armenian genocide bill and on video of a school shooting in the US, as well as several others. Delta seems to be the only advertiser at the moment.
Revenue from the ads is intended to meet the costs of providing broadband video clips internationally. (Anyone viewing in the UK is spared the pre-roll ads).
The commercials are 30 seconds long, which is just a little too much, especially when you are waiting for a one-minute world news summary.
- Tags: ads, advertising, Delta, pre-roll
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No Responses to First ads spotted on BBC broadband video
Go-ahead for ads on BBCNews.com « Reportr.net
October 18th, 2007 at 4:54 am
[...] readers of the BBC News website will have to get used to ads surrounding the news. Pre-roll ads are already running on BBC News video. No Comments Leave a Commenttrackback addressThere was an error with your comment, please try [...]