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	<title>Comments on: BBC News asking the wrong questions</title>
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	<description>This blog on media, society and technology is run by Professor Alfred Hermida, an award-winning online news pioneer, digital media scholar and journalism educator.</description>
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		<title>By: .::Latest News and Top Stories::.</title>
		<link>http://www.reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/comment-page-1/#comment-215</link>
		<dc:creator>.::Latest News and Top Stories::.</dc:creator>
		<pubDate>Tue, 10 Jun 2008 22:15:34 +0000</pubDate>
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		<description>[...] BBC News asking the wrong questions « Reportr.netReportr.net. Making sense of the intersection between media, society and technology [...]</description>
		<content:encoded><![CDATA[<p>[...] BBC News asking the wrong questions « Reportr.netReportr.net. Making sense of the intersection between media, society and technology [...]</p>
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		<title>By: The convergence challenge for the CBC &#171; Reportr.net</title>
		<link>http://www.reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/comment-page-1/#comment-214</link>
		<dc:creator>The convergence challenge for the CBC &#171; Reportr.net</dc:creator>
		<pubDate>Thu, 28 Feb 2008 18:41:01 +0000</pubDate>
		<guid isPermaLink="false">http://reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/#comment-214</guid>
		<description>[...] Canadian broadcaster is following the example of the BBC, who announced similar plans last year. And the BBC itself is facing similar dilemmas in terms of what integration means for the day to [...]</description>
		<content:encoded><![CDATA[<p>[...] Canadian broadcaster is following the example of the BBC, who announced similar plans last year. And the BBC itself is facing similar dilemmas in terms of what integration means for the day to [...]</p>
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		<title>By: CBC brings together TV, radio and online &#171; Reportr.net</title>
		<link>http://www.reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/comment-page-1/#comment-213</link>
		<dc:creator>CBC brings together TV, radio and online &#171; Reportr.net</dc:creator>
		<pubDate>Fri, 23 Nov 2007 03:37:37 +0000</pubDate>
		<guid isPermaLink="false">http://reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/#comment-213</guid>
		<description>[...] November 22, 2007 in CBC, Canada, broadcast, multimediaTags: integrated newsroom, Stursberg   The CBC in Canada is following in the footsteps of the BBC and moving towards bringing together television, radio and online. [...]</description>
		<content:encoded><![CDATA[<p>[...] November 22, 2007 in CBC, Canada, broadcast, multimediaTags: integrated newsroom, Stursberg   The CBC in Canada is following in the footsteps of the BBC and moving towards bringing together television, radio and online. [...]</p>
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		<title>By: Alfred Hermida</title>
		<link>http://www.reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/comment-page-1/#comment-212</link>
		<dc:creator>Alfred Hermida</dc:creator>
		<pubDate>Mon, 19 Nov 2007 02:31:42 +0000</pubDate>
		<guid isPermaLink="false">http://reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/#comment-212</guid>
		<description>Hi Steve. I can understand the logic of integrating radio, TV and online into one multimedia news department. The point I was making is that it is unclear that editors from TV and radio understand that the internet is a medium in its own right, rather than a promotional tool for their material.  As you know, the website is not an &quot;add-on&quot; to the BBC&#039;s traditional broadcast activities. It is now one of its three news pillars. Likewise, it is unclear how far editors from outside the website understand how online journalism is different from broadcast journalism. The risk with integration is that it may dilute the strengths of the website, which, after all, is just 10 years old and not as well established as TV or radio.</description>
		<content:encoded><![CDATA[<p>Hi Steve. I can understand the logic of integrating radio, TV and online into one multimedia news department. The point I was making is that it is unclear that editors from TV and radio understand that the internet is a medium in its own right, rather than a promotional tool for their material.  As you know, the website is not an &#8220;add-on&#8221; to the BBC&#8217;s traditional broadcast activities. It is now one of its three news pillars. Likewise, it is unclear how far editors from outside the website understand how online journalism is different from broadcast journalism. The risk with integration is that it may dilute the strengths of the website, which, after all, is just 10 years old and not as well established as TV or radio.</p>
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		<title>By: Steve H</title>
		<link>http://www.reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/comment-page-1/#comment-211</link>
		<dc:creator>Steve H</dc:creator>
		<pubDate>Sun, 18 Nov 2007 18:28:42 +0000</pubDate>
		<guid isPermaLink="false">http://reportr.net/2007/11/12/bbc-news-asking-the-wrong-questions/#comment-211</guid>
		<description>Hi Alf – this is an interesting post. But it feels a bit too gloomy to me. The website still has its own editorial teams within the wider departments, its own focus and audience, and we are not planning to throw out the baby with the bathwater by losing sight of any of those things. By combining radio, TV and online news into multimedia News and Programmes departments we aim to get smarter planning and  commissioning, allocation of reporting resources and storytelling across radio, TV and online news. And, over time, teams that better understand one another. The stories should become the primary framework for these activities, rather than the platforms. The benefit to the website will be having a say at all stages of this process, helping to influence it and so getting the best of the BBC’s journalism onto its pages.</description>
		<content:encoded><![CDATA[<p>Hi Alf – this is an interesting post. But it feels a bit too gloomy to me. The website still has its own editorial teams within the wider departments, its own focus and audience, and we are not planning to throw out the baby with the bathwater by losing sight of any of those things. By combining radio, TV and online news into multimedia News and Programmes departments we aim to get smarter planning and  commissioning, allocation of reporting resources and storytelling across radio, TV and online news. And, over time, teams that better understand one another. The stories should become the primary framework for these activities, rather than the platforms. The benefit to the website will be having a say at all stages of this process, helping to influence it and so getting the best of the BBC’s journalism onto its pages.</p>
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