It’s the time of the year when news editors will be thinking about their priorities for the coming year. For online news sites, is it going to be video, user-generated content or social media?
For at least one UK newspaper website, The Telegraph, 2008 is going to be all about video. Edward Roussel, the digital editor at Telegraph Media Group says this is the site’s biggest priority for next year, though it also wants to do more with user-generated content.
The Telegraph’s enthusiasm seems well-placed. Roussel says the site had seen 3 million video downloads during November. Last month was the busiest month for Telegraph.co.uk, with 12,800,627 unique users, a more than 100% year-on-year traffic growth.
Interestingly, Roussel wants better ways of measuring audiences, arguing that video consumption is not reflected in the headline figures from the Audit Bureau of Circulations Electronic.