CLIQ blog network bites the dust

In: blogs|social media

18 Jan 2008

The blog network CLIQ is shutting down at the end of January. It was trying to bring bloggers together but failed to make much of an impact. The CLIQ directory on its website only lists 95 blogs.

Now that Omniture has bought its parent company, CLIQ is e-mailing members, advising them to remove its widget from their blogs.

Here is the e-mail it has sent out:

CLIQuers,

I am writing to let you know that we’re going to be turning off the CLIQ service on Jan 31st.

Offermatica, Inc. originally created CLIQ as a way to research and explore the role of content merchandising in Social Media. As of last month, Offermatica has been successfully acquired by Omniture — a market leader that already offers solutions in this space.

If you have the CLIQ widget installed on your blog template, we’d suggest that you remove it by Jan 31st. We designed the widget embed code so that it should be completely invisible when the service is turned off — but it’s probably best to remove it from your template to keep things tidy and be on the safe side.

We hope you have enjoyed using the CLIQ service as much as we’ve enjoyed providing it. I especially want to thank those of you who helped spread the word, gave us feedback — and put up with the occasional glitch.

If you have any questions or need additional information, please contact us at support@cliqin.com.

Thanks for CLIQin,

The CLIQ Team

What other Web 2.0 services might not last the year? Please leave your suggestions as a comment.


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This blog is run by Professor Alfred Hermida, an award-winning online news pioneer, digital media scholar and journalism educator.

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