Part of the appeal is the wide range of professional looking designs available online, many of them free, or for just a fistful of dollars.
The team at WordPress itself have now released a new theme dubbed Prologue, which they liken to a group Twitter.
What’s interesting about this theme is that it allows contributors to post directly on the blog homepage, with the front page displaying a stream of recent updates.
This is the ideal format for a breaking news site, with reporters adding the latest details as they come in. Any news outlet could set up such a site around a specific event within minutes on WordPress.com.
Posts can be categorised and, as such, would be aggregrated. A user could just read the entries related to one aspect of a news story, say posts about police statements, or eyewitness accounts.
Or a newsroom could set one up to tell the audience about the news stories and features they are working on.
Prologue is full of intriguing possibilities and it is impressive how a different theme can offer such a different experience.
The theme is available on WordPress.com for blogs hosted there but also as a download for those hosted elsehwere.