The idea of electronic paper tends to appeal to a generation that has grown up with newspapers. At the Future of Science Journalism symposium at MIT this week, one of the presentations was about E Ink by the company’s director of marketing, David Jackson.

The talk was full of information about how E Ink’s technology could be used for flexible displays, mimicking paper. Most of the examples were small form displays.

This prompted one of the journalists in the room to ask if these displays could ever be the size of a broadsheet newspaper, so that she could open the pages and scan the information.

As Mindy McAdams, who was also speaking at the conference, put it:

The journalist was thinking about imitating a dead format that most people find awkward and inconvenient.

For those of us working in what we still call new media, this sort of question is shocking. But it should not come as much of a surprise.

It is an example of how people tend to adopt new technologies based on existing practices and norms. In this case, how print journalists look to e-paper to replicate what we already do with real paper.

This is a misguided approach to new technologies. Paper is very good at what it does, so why would we want to replicate it with an electronic product?

Instead we should be looking to how we could use something electronic paper to offer new experiences in consuming content.