Reportr.net

Making sense of the intersection between media, society and technology

The perfect headline to lure readers

8 May 2008

Headlines for the web need to make sense on their own, as people often access sites via RSS feeds.

I wonder how many people were puzzled, amused, shocked or disappointed by the headline on this BBC science story:

BBC News headline

Perhaps it is no surprise that at the time of writing, this was the most e-mailed and most read story on BBCNews.com.

fcoelho

Very funny.

Thank you for sharing.

This blog is run by Professor Alfred Hermida, an award-winning online news pioneer, digital media scholar and journalism educator.

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