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The BBC Trust’s review of the BBC online activities has been published, with some media seizing on the overspend of £36m.
Overall, the Trust is positive about bbc.co.uk, describing it as an “excellent service that is highly valued by users and makes a strong contribution to delivering the BBC’s public purposes”.
But it adds that “it is essential that the service remains distinctive” and more significantly that:
The Trust will not approve new investments without further scrutiny and until confident that improved management controls are in place to ensure better financial accountability and editorial and managerial oversight.
Behind the headlines, the full report (PDF) has a wealth of detail about the BBC’s online activities. The Trust has also made available a range of reports it gathered as part of its review process.
It is going to take some time to read through all this material. So here are some selected highlights from the Trust’s report on the BBC News website:
Clearly the Trust views news as one of the jewels in the BBC’s online crown.
This blog is run by Professor Alfred Hermida, an award-winning online news pioneer, digital media scholar and journalism educator.
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June 5th, 2008 at 3:35 am
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June 14th, 2008 at 7:35 pm
[...] Everything you wanted to know about BBC online – Reportr.net “Behind the headlines, the full report (PDF) has a wealth of detail about the BBC’s online activities. The Trust has also made available a range of reports it gathered as part of its review process.” (tags: internet bbc bbctrust stats trends) [...]