Vancouver-based participatory news site NowPublic.com has bought up Truemors, a rumor site launched by Guy Kawasaki in May 2007.

According to CEO Len Brody, NowPublic will mesh Truemors content into its website:

Truemorists are digging in the four corners of the web for the status of the rumor mill at any moment. It will drive leads to our members for stories going on around the world and give our readers a look at what’s bubbling under the hood.

Brody didn’t say how much he paid for Truemors, but it is probably quite a bit more than the $12,107.09 that Kawasaki spent setting it up.

Kawasaki also becomes chairman of NowPublic’s board of advisors. He is quoted in the news release as saying:

NowPublic is the ideal organization to carry the Truemors torch, as it has long held these same beliefs and seen enormous success. I look forward to working alongside the NowPublic team as Truemors continues to thrive.

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