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Robert Scoble sets the theme for his keynote at the Online News Association conference in DC by doing something that wasn’t possible a year ago – video streaming his talk live via a mobile phone.

This changes journalism, he argues, as people can send questions as an interview takes place live.

Scoble says this takes advantage of the audience, who is smarter, richer, more educated than anyone on this stage. So a journalist can use these new platforms to use “the crowd smarts” to ask questions.

The talk turns out to be a tour of Web 2.0 communication tools and how they are changing the nature of how we interact with information.

Scoble moves on to talk about Twitter, demonstrating the power of micro-blogging. He cites how he found out about the China earthquake through TwitterVision before it was reported.

Next Scoble looks at Friendfeed, which is a powerful tool to find out what the web is reporting. He says Friendfeed allows him to communicate in a much deeper way than he could a few years ago.

The conversation can go beyond text, with Scoble explaining how Seesmic works. Seesmic provides a platform for video conversations, or video comments on stories. What he doesn’t address is whether people want to engage in these video conversations.

He also explains how to uses Google Reader for media-snacking. He has 500 friends on Google Reader, so every Monday, he has a host of material that he would have never come across – serendipity in action.

There is a theme in the keynote somewhere, but Scoble is not making those connections. The overall theme is how there are now ways to make connections, gather and exchange information in ways there were unknown just a couple of years ago, with the emergence of tools to navigate this wealth of data.

One of the most interesting aspects of Scoble’s talk is the backchannel discussion talking place on Twitter.

It feels like been plugged into a hive brain of the digirati and serves as a perfect example of the ‘crowd smarts’ that Scoble mentioned at the start.

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