"What Twitter has done is to provide instant information about anything that is happening near its millions of users, coupled with a brilliant way of sharing that information. What it doesn't do is tell us what is true and what isn't – and that makes the work of mainstream media outlets and professional reporters all the more relevant."
Universities have not caught up yet. They are unaware of the benefits that a university-wide, coherent social media strategy can bring. A latin phrase, some colored logos, and Newsweek rankings seem to be the extent of the .edu’s marketing and community plan.