There is no doubt that this is going to be a tough year for the media in Canada and beyond.

Journalism students graduating this year have the talent and the skills that the industry needs, but the question is whether news organisations will invest in them.

Even student journalism award winners are finding it tough. Azeem Ahmad, the winner of Birmingham University Student Journalist of the Year award sponsored by media group, Trinity Mirror, has talked about his struggle to find a suitable opening:

It’s not that there is a lack of job opportunities, but there is definitely a lot of competition for the more interesting roles, naturally. I believed that achieving my award would set me apart from the competition and make potential employers take more notice of me, but I’m still finding myself just as unsuccessful in getting my foot on the ladder as I did before I won the award.

His advice to budding journalists reflects how landing for a job has changed:

Blog as often as possible; subscribe to and read the key influencers/speakers in your chosen field – and comment too Let the author know you’ve read what they’ve written and agreed or disagreed with it; start and get involved in the discussions, engage with the community online and create one around yourself; join Twitter and become a networked journalist.  Engage, engage, engage – I can’t stress that enough.

This is career-seeking 2.0 for journalists. Dan Schawbel at Mashable provides some good advice in using social media for job-hunting.

Among the recommendations – create a video resume, capitalise on LinkedIn and tap into Twitter to network and make connections.

It is a far cry from mailing a CV and cover letter to the HR department.