Barack Obama's White House starts blogging

As Barack Obama was taking the oath of office, the White House website received a radical makeover, notably with the launch of the White House Blog.

In an introductory entry, timed 12.01 EST, Macon Phillips, the Director of New Media for the White House, wrote:

Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. is just the beginning of the new administration’s efforts to expand and deepen this online engagement.

Having a blog direct from the White House is to be welcomed.

Image of White House blogThe challenge for the Obama administration will be maintaining a policy of communication, transparency and participation not just during the good times, but also when the new president comes under fire for difficult decisions.

However, maybe Phillips’ team could change the blog icon on the website – having a graphic of an old-style newspaper doesn’t exactly say “change”.