Comments on: Tweet was "embarrassing cock-up" admits Horrocks

By: England notes, part 1: Twitter is huge · ulken.com

England notes, part 1: Twitter is huge · ulken.com — Tue, 10 Feb 2009 02:22:30 +0000

[...] I should also note that, while the rate of Twitter adoption here is high, usage doesn’t necessarily correlate with understanding. For a particularly embarrassing illustration of this, here’s a cautionary tale from the BBC: Multimedia newsroom boss Peter Horrocks last week sent what he thought was a direct message on Twitter to a colleague, Richard Sambrook, discussing some high-level appointments. Except he sent it as an @-reply, visible to the candidates being discussed, along with the unsuccessful candidates and everybody else in the world for that matter. Ouch. [...]

By: Alfred Hermida

Alfred Hermida — Thu, 05 Feb 2009 18:19:37 +0000

Thanks. I was getting my time zones confused as I am 8 hours behind the UK. I’ve corrected the post.

By: JTownend

JTownend — Thu, 05 Feb 2009 18:13:17 +0000

The official email was actually sent Thursday morning and I think the accidental Tweet went out in the early hours of Thursday (UK time) via TinyTwitter. Anyway, shows how late this guys work!