Interesting presentation of Thoora at the CAJ Innovate. Thoora is a platform that aims to analyse, filter and aggregate content from news sources, blogs and Twitter and turn it into meaningful data.
The platform is pitched as a solution for newsrooms to make sense of the wealth of content in social media and find meaningful ways of integrating it with traditional media sources.
The aim is to reduce huge amounts of data to meaningful indicators in a flexible, real-time platform, as well as track trends and predict interest in stories.
In some ways, it is similar to NowPublic’s Scan tool, which taps into the conversation in social media.
But Thoora appears to give an editor greater control over how the platform can be customised. For example, presenting stories that are popular on blogs and Twitter, or stories that are new and trending.
The platform is intriguing, particularly the ability to process and filter all the signals around the news. It comes across as an awareness system for news, making sense of what I have described as ambient journalism.
PDF