One of the most innovative ideas on how to reimagine print for Apple’s iPad comes from Sweden.
The Swedish publisher Bonnier worked with design firm BERG to rethink how traditional magazine content could work on the iPad.
The result, Mag+, is an innovative prototype, that goes beyond just reproducing text on a screen with some video next to it.
Explaining the ideas behind the prototype, Bonnier R&D said:
The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.
The Guardian has a round-up of some other ideas of how print would work on the iPad, but none are as imaginative.
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