An early morning session at the AEJMC conference, educators discussed one of the big issues in journalism education: what do journalism students need to learn to succeed in the industry.

Amy Eisman of American University outlined six challenges to rebooting the curriculum within an academic environment:

  1. Glacial pace of change at universities
  2. Belief that established ways of doing things are best
  3. Slow acceptance of game changers such as wikileaks
  4. Hesitation to move ahead of the industry
  5. Question of equipment
  6. Culture of constant change and evolution

Among the things that American is trying:

  • Courses with vague titles so that the content can change
  • Students rotate with professors who teach specific multimedia skills
  • Testing smaller module units, with 1.5 credit courses
  • Partnering with local media so students get experience in a newsroom
  • Twice weekly publication, the American Observer, run by students who rotate through different roles