How the London 2012 Olympic Games could be for everyone

This is for everyone,” tweeted Tim Berners-Lee during the opening ceremony of the 2012 Olympics in London.

The inventor of the worldwide web was one of the highlights, at least for me, of the exuberant, eccentric and energetic journey through Britain masterminded by film director, Danny Boyle.

Nearly 27m people watched opening ceremony in the UK, while millions more shared photos, videos or impressions about the Olympic extravaganza.

What they weren’t able to do is share clips from the celebration of British life.

The International Olympic Committee fiercely guards the use of Olympic material, as the official broadcasters have paid millions for the rights.

But it is a time for a change. Imagine if the IOC decided that the opening ceremony was, indeed, for everyone.

Imagine if it released clips from the ceremony under a Creative Commons license, from the forging of the rings to the musical trip through British pop to the haunting Abide with Me segment.

Imagine if the IOC said, take these clips, remix them, mash them up, share in the excitement of the games. You could take the industrial segment and mash it up with Firestarter. Or have some fun with the Bond visit to the palace.

Some pastiches of photos of the ceremony are already online.

By opening up some of the Olympics material to the public, the games would but “for everyone” and mirror a time when the audience can be as much as participant as a viewer.

It is time for an Olympics for the media of the 21st century.

(Photo of Olympic Rings by CarlosVanVegas)