Einar Thorsen of Bournemouth University, UK, was one of the final presenters at the IAMCR 2010 in Braga. He looked at how the relationship between BBC online journalism and ctizenship during the 2005 and 2010 UK General Elections. In a quick presentation, Thorsen explained how civic engagement as a key of the BBC mandate reflected in its election coverage online. For the 2010 election, the BBC viewed election news as a

The BBC has revised its guidelines (PDF) on the use of Twitter and other micro-blogging sites by staff. The updated guidance take account of the spread of services like Twitter which were not widespread when the advice was first published in 2008. As well as offering specific advice on friending and retweeting, the guidelines set out the BBC’s social media principles: With conversations, participate online; don’t “broadcast” messages to users

Using IBM’s ManyEyes, I did a word tag visualisation of the BBC Strategy Review (PDF), to reveal the most commonly used pair of words. The most common by far was “licence fee” mentioned 116 times. Next was “public space” with 60 mentions and “public service” at 47. As for the two digital stations facing closure, 6 Music was mentioned 21 times and Asian Network 13. Click on the image for

Image via Wikipedia The BBC has sought to address the discussion over whether it is still committed to digital. In a direct response to the column by Forrester’s Nick Thomas on whether the BBC still believes in digital, Kerstin Mogull, says the simple answer is “yes.” On the BBC Internet blog, Mogull, Chief Operating Officer for BBC Future Media & Technology, says: The proposals (PDF) announced this week are about

The BBC strategic review (PDF) of its services has been widely covered in the media, with much of the focus on the scrapping of 6 Music and cuts to BBC Online. Buried in the document is a phrase that is reminiscent of how big media used to talk about the Internet a decade ago. In a discussion of public space in the digital age, the review talks about the “vast

The outgoing director of the BBC’s global news division, Richard Sambrook, looked back at a career in journalism spanning 30 years in a conversation at the Frontline Club with Vin Ray, of the BBC College of Journalism. Sambrook is leaving the BBC to join PR company Edelman as “there’s not another job for me. I’ve run out of road”. Among his key points: The internet for breaking and daily news is

Part of my research has involved studying the adoption of blogging at the BBC. One of the areas I studied was blogs as a platform for greater accountability in news. The results of that research are in a chapter in the book, Web Journalism: A New Form of Citizenship?, which has just been published by Sussex Academic Press. The publisher describes the edited volume as: A much-needed analytical account of

Public Service Media in the Digital Age Tags: digital (Via Sacred Facts)

The BBC has made changes to its news website to make its headlines more SEO friendly. The headlines appearing on index pages are short and concise as usual, but clicking through to the story reveals a longer headline with search keywords. For example, the index headline on the story on Google’s Chrome browser is “Google previews operating system”, which lacks search keywords. But click on the story page, the headline

Image via CrunchBase The BBC has made a draft of its revised editorial guidelines available online as a PDF for public consultation. This is first time the public have been consulted on the BBC guidelines, which are updated every five years. In the 190 page document includes a short paragraph on the use of material from social media services, such as Facebook or Twitter. Section 7.4.8 in the chapter on