How can politicians use online video to reach voters? Not by using it as a platform for traditional political message, argued Micah Sifry, co-founder of Personal Democracy Forum. Speaking at the Knight New Media Center seminar on Election ’08, Sifry contrasted the approaches of Hillary Clinton to UK Conservative Party leader David Cameron. In his view, the Clinton campaign is using online video as it would be conventional TV –
I am at a four-day seminar on Election ’08: Covering Politics in Cyberspace organised by the Knight New Media Center at USC Annenberg. The event kicked off with a keynote by political scientist Michael Cornfield. His message to the journalists in the room – interview the donors. In particular he highlighted how the number of small donors has doubled between 2003 and 2007. In a wide-ranging talk, Cornfield explored the