How did the BBC lose a million US readers?

Image via Wikipedia The latest data from Nielsen Online on monthly US visitors to the top news and information sites makes for depressing reading for the BBC. The number of unique visitors to BBCNews.com has fallen by more than a million in a year.  The site had 5,253,000 readers in July 2008, compared to 6,408,000 July last year. The drop comes at a time when the BBC has been ramping

How BBC blogs are engaging with audiences

Buried in the BBC Trust’s review of bbc.co.uk is some revealing information about how the corporation has adopted blogging. In a section on accountability, the Trust explores how the BBC’s commitment to “to forge a new relationship with licence fee payers” online and suggests that “recent developments, such as the development of BBC editors and management blogs, mean that the BBC may be able to fulfil this commitment much better

Everything you wanted to know about BBC online

The BBC Trust’s review of the BBC online activities has been published, with some media seizing on the overspend of £36m. Overall, the Trust is positive about bbc.co.uk, describing it as an “excellent service that is highly valued by users and makes a strong contribution to delivering the BBC’s public purposes”. But it adds that “it is essential that the service remains distinctive” and more significantly that: The Trust will

BBC News website prepares for bad news

News staff at the BBC are gearing up for a tough week, with wide-ranging job cuts expected to be announced on Wednesday. That’s when BBC director general, Mark Thompson, meets the BBC Trust to gain final approval for his plan to save 3% a year and plug an estimated £2bn funding gap. There has been acres of coverage in the media about the expected cuts. As the fateful day draws