The BBC has put a figure on how much advertising it has sold on BBC.com. The controversial decision to plaster ads on the international version of the BBC News website and other properties made £1.5 million ($2.96 million) from ads and sponsorships since its November launch. The ads have been appearing on the news, weather and home pages. By comparison, the BBC earned £7 million ($13.8 million) from the distribution

My request to find out how much the BBC has made in advertising revenue since it started putting ads on the international version of its news site, BBC.com, has been rejected (PDF). I filed a Freedom of Information request using the WhatDoTheyKnow site. In its reply, BBC Worldwide, the commercial arm of the BBC, argued that: Disclosure would be likely to prejudice the commercial interests of both the BBC and

The Internet is proving a bit of a goldmine for the BBC, at least according to the head of BBC Worldwide, the commercial arm of the Beeb. Speaking in London this week, BBC Worldwide Chief Executive John Smith said he was initially hoping to make at least 10 percent of its total revenues from the Internet, but has now realized this target is too low. We think we will be