News engagement panel
Lessons on how to engage with audiences

Jim Brady, former editor of TBD.com and WashingtonPost.com, set the tone for a professional panel on engaging the audience at #ISOJ by saying they were going to stick to time and leave plenty of time for questions. First up was Espen Egil Hansen, editor-in-chief of VG Multimedia, Norway. He started by stating that he tells his journalists to spend a minimum of 10% of time interacting and engaging with readers. Three-quarters of

CBC faces challenge to build community

The CBC’s project to revitalise its offering in Vancouver is nearly complete, with a major revamp of its local website and a relaunch of its evening TV news show. Vancouver is the testbed for the myCBC project and this is now been extended to other regional hubs across the country. A key element of the initiative is to build closer ties with the community by offering opportunities for citizen-generated content.