The revised CBC guidelines on social media are to be welcomed. They are based on the principles CBC applies to other forms of media, rather than a detailed list of do’s and don’ts. The guidelines acknowledge the importance of social media tools “for gathering information, as well as disseminating it.” But add that “when using social media as an information-gathering tool, we apply the same standards as those for any

The BBC has revised its guidelines (PDF) on the use of Twitter and other micro-blogging sites by staff. The updated guidance take account of the spread of services like Twitter which were not widespread when the advice was first published in 2008. As well as offering specific advice on friending and retweeting, the guidelines set out the BBC’s social media principles: With conversations, participate online; don’t “broadcast” messages to users

The new guidelines from the BBC on social media are now available online. There are two parts to this, the first dealing with how the BBC should approach social networking sites and the second on how the use by BBC staff of social networking sites. The guidelines on the use of social media by the BBC reflects concerns about protecting the brand. But they also recognises that the corporation should