NPR has a fascinating study of its audiences on Twitter and Facebook. The survey highlighted significant difference in content, engagement and media habits.  It found that NPR Twitter followers: Get all or most of their news online Prioritise hard, breaking news Click on fewer links compared to Facebook fans The findings suggest that audiences value Twitter for its immediacy and short-form messages, which is ideal for sending out breaking news

The final presentation at ISOJ looked at a key issue in journalism: the digital transformation of legacy organisations. The study (PDF) into three-year project into how NPR is changing from a broadcast network to a multimedia company was outlined by Patricia Riley, University of Southern California. They are two years into this project, so this is an initial assessment of what has happened to date. One of the challenges for

Since I didn’t blog about this, here are the slides of the presentation at the ISOJ by Matt Thompson, editorial product manager, Project Argo, National Public Radio. Thompson talked about the need to shift from reporting the news to reporting understanding. ISOJ presentation 4.24: From news to understanding View more presentations from Matthew Thompson

The wealth of knowledge at the International Symposium on Online Journalism continued with a session on non-profit journalism, with examples from across the US. First up, Scott Lewis, CEO of Voice of San Diego. He started by talking about the bundled model of the newspaper, which obviously changed with the internet. But, said Lewis, the unbundling of information meant you have to go to it, rather than have it come

The second panel at the International Online Journalism Symposium focused on mobile platforms and how journalism is adapting to new devices such as the Apple iPad. The first speaker was Dan Treinish, director of content acquisition & business development, Skiff, a platform to distribute content to mobile devices. Skiff was incubated as a start-up by Hearst about three years ago. The business model is based on the migration of ad

This video preview of the redesigned NPR.org website looks promising. The top-level navigation has been simplified and there is an impressive use of interactive graphics. NPR says the new site “will be brighter, lighter, faster, easier to use, easier to search and more fun to surf:” It will be easier to combine listening and reading, to follow breaking news, to comment on our work and share it, and easier to