PBS Mediashift is running a special series called Beyond J-School, taking an in-depth look at journalism education in the digital age. The series was kicked off by a piece I wrote on how to teach social media at journalism schools: Teaching social media is more than showing students the mechanics of Twitter. Rather, they should learn how to build a network of relevant followers and how to interact with them

In my latest post for PBS Mediashift, I look at how the evolution towards digital media and the emergence of the knowledge economy means that student journalists need to develop their own personal brand. The shift toward the individual and away from journalistic institutions was identified as one of the major trends in journalism by the Project for Excellence in Journalism’s State of the Media Report for 2009. In the

The ombudsman for PBS, Michael Getler, has stepped into the controversy over a posting on PBS Mediashift by NYU journalism student Alana Taylor. In her post, Taylor talked about what she saw as the shortcomings at NYU over its approach to new media. The column provoked a stir at NYU and among journalistic circles online. It was followed up by a piece by Mediashift editor Mark Glaser on the controversy.

Over at PBS Mediashift, I have looked at how to get ready for the start of j-school this week. During the summer, here at the UBC Graduate School of Journalism, we made a couple of significant changes.  We cut back on the number of required textbooks, and instead added a good quality digital audio recorder, the Zoom H2, as a requirement for students. We also discussed how to teach students