The BBC has made changes to its news website to make its headlines more SEO friendly. The headlines appearing on index pages are short and concise as usual, but clicking through to the story reveals a longer headline with search keywords. For example, the index headline on the story on Google’s Chrome browser is “Google previews operating system”, which lacks search keywords. But click on the story page, the headline

The ONA conference session on SEO is packed, reflecting the intense interesting in understanding this dark art. Jennifer Grappone, co-author of “Search Enginge Optimization an Hour a Day” provides a good grounding in how to ensure your site is visible. One factor is age – an older domain is considered by Google to be more credible. Moreover, adds Grappone, fresh news content is an advantage for news sites but a