Only last week, yet another big news organisation set up shop in Second Life. CNN opened an I-Report hub in the virtual world, following the the footsteps of other news media such as Reuters. Life4U, which describes itself as the first magazine TV programme in Second Life, reports on how old media is adopting new media

Yet another news organisation is joining the Second Life landrush. This time, it is Rupert Murdoch’s 24-hour news channel, Sky News. It is launching a “virtual newsroom” on May 27, with kicking off with a simulcast with politics editor Adam Boulton’s Sunday Live programme. This is not exactly pushing the boundaries but it is a start. In its press release, Sky says: Special virtual rooms will allow residents to step