Statistics Canada put internet sales in the country at an estimated $62.7 billion in 2007, up 26 per cent on 2006. The growth rate was the headline; the share was the point. Online sales by private sector firms accounted for just under two per cent of total operating revenue that year.
The post used the figures to explain something adjacent to them. Canadian news organisations were lagging behind their American and British counterparts in investment in digital journalism, and a domestic online economy that was still marginal in 2007 offered one plain reason why: the advertising and transaction money that funded newsroom experiments elsewhere was not yet moving online in Canada at the same rate.
It was offered as a possible explanation rather than a demonstrated one, and flagged in the original as slightly off-topic.