In November 2008 Mathew Ingram took up a new position at The Globe and Mail as communities editor — a role that did not have an established shape at any newspaper at the time.
In this interview he described defining it more or less daily: working out, in practice rather than in theory, how social media could build a relationship between the paper’s journalists and its readers. The job existed because the comment thread and the Twitter reply had already become part of how the paper’s journalism was received, and someone had to be responsible for what happened there.