How journalism schools are teaching social media

PBS Mediashift is running a special series called Beyond J-School, taking an in-depth look at journalism education in the digital age.

The series was kicked off by a piece I wrote on how to teach social media at journalism schools:

Teaching social media is more than showing students the mechanics of Twitter. Rather, they should learn how to build a network of relevant followers and how to interact with them to be a better journalist.

In the classroom, we need to stress that social media technologies do not just offer journalists new ways of doing old things. They offer the potential to explore new ways of telling stories, of collaborating and connecting with audiences, of rethinking how we do journalism.

The article looks at how journalism professors are incorporating social media in the curriculum within an academic environment where the pace of change is slow. It includes practical examples of how educators are engaging with students.

The full piece is on PBS Mediashift.